Using Systems to Reach Goals

I’m a bit stuck for a blog post topic this week, but I still want to publish something. This is practice. This is habit, and routine. It’s important for me to publish consistently.

Read the full post

Automagically Creating Blog Posts In Jekyll

I like reading about process: how other people work, how people solve common problems, and why people settled on the tools they use to do the things they do. Why one artist likes water colors and another likes ink washes. Why one programmer likes Ruby and another likes JavaScript.

Read the full post

How Good Do You Want To Be?

I spend a lot of time thinking about ways to improve. Reading books written by experts is a huge part of my own professional development, and I’ve read a ton of old school advertising books this year. Earlier this week I finished Breakthrough Advertising by Eugene Schwartz. Reading Ogilvy, Caples and Schwartz has been integral to improving my understanding of advertising and copywriting. But I don’t have much interest in being an ad man.

Read the full post

Writing Advice That's Worked for Me

I’m a dude who likes a blueprint, and I’ve got several thousand dollars worth of Lego sitting in the closet of my home office to prove it. When I set out to do anything new, I like to research what others have done. I like best practices. I like a roadmap, and I do well with an outline.

Read the full post

Marketing Is Persuasion

I briefly considered studying psychiatry when I started college, but I gave it up. I loved studying how people work. I’ve always been interested in what makes people tick. Why people make the decisions they make. But I wasn’t interested in treating sick patients, or helping people work through deep seated emotional issues.

Read the full post

What Alphabear Taught Me About Marketing

I’ve been playing Alphabear by Spry Fox since early July. It’s a word puzzle game with progressive difficulty, tons of unlockables, and adorable graphics. Right out the gate, Alphabear is hitting me on a lot of levels. These are some of my favorite things! But I’m not interested in talking about the game mechanics.

Read the full post

Building a Growth Engine

The term “growth hacker” has sprung into vogue in the last few years. I’ve seen it on job boards at technical companies, on reddit, and in the titles of recommended books on Amazon. I’ve always found the phrase irritating. It sounded like a trendy way to repackage “marketer.” It sounded like a way for technical people to talk about marketing, without actually talking about marketing. Like “marketing” is a dirty word!

Read the full post

Your Marketing Page is Your Best Salesperson

A well-written marketing page sells your product 24 hours a day, 7 days a week, all around the world. Marketing copy doesn’t take days off, and it doesn’t call in sick. Your marketing page is your best salesperson.

Read the full post

Why Do We Share Information?

I recently finished Contagious by Jonah Berger. It’s a fascinating look at why we spread certain types of information, how to identify the factors that makes information worth sharing, and how to apply those factors to marketing.

Read the full post

Tested Advertising Methods

Sometimes I’ll finish a book and think “Man, I should have read that years ago.” Snow Crash was one of those books. Tested Advertising Methods by John Caples is another. Much as I love cyberpunk, I’m not here to talk about cyberpunk. Not today, anyway.

Read the full post

I'm Tyler, and I blog about marketing, programming, writing, and things I'm working on.

Categories

Recent Posts