I'm a data-driven marketer with a decade of experience in product marketing, using various tactics including (but not limited to) content marketing, conversion rate optimization, customer development, email marketing, PPC, SEO, and user onboarding.
I'm passionate about working with technology companies. I like hard targets, working with smart, driven people, and making a big impact. I'm especially interested in product marketing, experimenting with new marketing channels, optimizing marketing campaigns, and improving user experience.
Account based marketing, content strategy, copywriting, conversion rate optimization, customer development, customer success, demand generation, digital marketing, email marketing, lifecycle marketing, marketing strategy, pay-per-click advertising, search engine marketing, search engine optimization, user experience
I'm in charge of marketing efforts for App Press, with a focus on data-driven marketing, quick iteration, and user experience. I work closely with all members of the App Press team, from design to business development, and report directly to the executive team.
Some of my key achievements during my time with App Press:
As a marketing consultant, my emphasis was on growth, marketing strategy, and messaging for startups and small businesses. I helped individuals and companies bring new products to market, improve their existing messaging, and understand how their analytics data impacted their bottom line.
Some of my key achievements while working as a growth consultant:
My focus was on improving recurring revenue for a suite of technical SaaS products. I was in charge of all marketing efforts for the company's suite of technical products. I helped launched multiple SaaS products, ran and optimized PPC campaigns, performed numerous A/B tests to improve conversion rates, implemented content strategy, and was in charge of all customer onboarding.
Some of my key achievements during my time with Expected Behavior:
I specialized in on and off-site SEO, with an emphasis on content creation, keyword research, link-building, and technical SEO improvement. I planned and delivered content to drive traffic and conversions for years to come.
Available upon request.