Let's talk about product marketing.

I'm a data-driven marketer with a decade of experience in product marketing, using various tactics including (but not limited to) content marketing, conversion rate optimization, customer development, demand genration, email marketing, PPC, SEO, and user onboarding.

Marketing isn't something you do to a product - marketing should be part of the product itself. Marketing is a feature. What's remarkable about what you're offering? What would make someone invite their friends, and how can you encourage them to do so?

That's what I like to think about, and it's how I approach marketing. I'm a huge fan of problem solving, experimentation, testing new channels, and using data to make decisions.

Marketing Director at App Press

In March of 2016, I joined App Press, an app development company based in Indianapolis. As Marketing Director, I'm in charge of all marketing efforts, with a heavy emphasis on data-driven marketing, content marketing, demand generation, and funnel optimization.

I've worked closely with the sales team to qualify and score leads, improve and automate the sales process, and lead a team of designers to create, distribute, and promote marketing collateral.

Some achievements I'm particularly proud of:

  • • Planned and executed a go to market strategy for a free plan, improving year over year signups 26x
  • • Designed and implemented successful SEO and content marketing strategies, doubling year over year site traffic
  • • Tested and optimized paid, earned, and owned marketing channels to drive awareness, generate demand, and close deals

A complete overhaul of Proteus' marketing site, including brand repositioning, copywriting, and website implementation.

Read About This Project

Some of my past projects


Proteus Website Refresh

A complete overhaul of Proteus' marketing site, including brand repositioning, copywriting, and website implementation.

Read About This Project

Codifferous sales page

A messaging refresh based on data pulled from 40 customer development interviews.

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Gauges sales page

A complete rewrite of Gauges' marketing page, designed to boost conversion rates for trialing users.

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Instrumental sales page

A messaging update to reposition Instrumental as a tool for expert developers working on complex applications.

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Instrumental landing page, variation A

The first of two landing pages for an email marketing campaign, with a focus on technical features.

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Instrumental landing page, variation B

The second of two landing pages for an email marketing campaign, with a focus on benefits.

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Pirate Metrics sales page

A messaging update based on customer development by interviewing SaaS companies.

Read About This Project

Display advertising

Various display advertisements created for email marketing and remarketing campaigns.

See Display Examples

PPC Advertising

Various PPC campaigns, using both Google AdWords and Bing Ads for search advertising.

See PPC Examples