I'm a big fan of retargeting and search engine marketing. I love data-driven marketing and continual improvement, and ad campaigns have proven to be a great place to test, measure, and improve a marketing message.
I've created, managed, and optimized several display ad campaigns. I've also implemented several blast email campaigns, as well as long term customer lifecycle messaging.
These are creatives from a remarketing campaign for DocRaptor. I wrote copy based on the features DocRaptor customers cared about most - ease of use, quality of output, and reliable infrastructure.
These are creatives from an automated email marketing campaign for Instrumental. I wrote the copy to position Instrumental as a highly configurable, customized approach to application monitoring, designed to provide deeper levels of insight than similar products on the market.