Display Advertising

I'm a big fan of retargeting and search engine marketing. I love data-driven marketing and continual improvement, and ad campaigns have proven to be a great place to test, measure, and improve a marketing message.

I've created, managed, and optimized several display ad campaigns. I've also implemented several blast email campaigns, as well as long term customer lifecycle messaging.

DocRaptor Retargeting Campaign

These are creatives from a remarketing campaign for DocRaptor. I wrote copy based on the features DocRaptor customers cared about most - ease of use, quality of output, and reliable infrastructure.







Instrumental Email Marketing Campaign

These are creatives from an automated email marketing campaign for Instrumental. I wrote the copy to position Instrumental as a highly configurable, customized approach to application monitoring, designed to provide deeper levels of insight than similar products on the market.